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Category Archives: Agency Life

MP Packaging Lookbook

It’s no secret that arguably the most important form of marketing exists on the product itself – the packaging. The look you give your brand can dictate the success you have, and in an especially crowded space like the pet industry, that look can mean the difference between loyal customers making repeat purchases and fighting for shelf space.

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Another Industry Icon in the Office

We’re adding another ICON to the Matrix Partners family! Our Co-founder and CCO Dennis Abelson is the latest MP award winner in the latest round of Pet Age ICON Awards.

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MP’s Best: PR Placements

Our rockstar public relations department is all over the map. They’ve seen success with TV, print, social media, blogs…Matrix Partners has made amazing connections and placed brands everywhere from morning shows to shelters. We’re proud of every placement we secure on behalf of our clients, but here are a few faves that we were particularly thrilled to share.

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Feelin’ Pretty Lucky

Prepping for SuperZoo in Vegas has us feeling lucky – so go ahead, pick a number from 1-10 and learn a little about the next big winner in the pet industry.

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Our Clients Have the Winning Combination

It’s no secret that our clients are amazing, but Pet Product News did all but shout it from the rooftops when they released the 2016 Editors’ Choice Awards. Unsurprisingly, our favorite brands are present in full force on this year’s list – take a look:

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