Prepping for SuperZoo in Vegas has us feeling lucky – so go ahead, pick a number from 1-10 and learn a little about the next big winner in the pet industry.

1. Bravo Pet FoodsBooth #10066
Bravo has a new ace – their Canine and Feline Cafe canned lines combine a meat-based diet with easy-to-serve convenience. With meat or poultry as the #1 ingredient and a hearty mix of fruits and veggies, the grain and gluten free dinners are as healthy as they are delicious

2. Caru Pet FoodBooth #6011
Number two has two new drool-worthy cards on the table: Grass-Fed Beef Bone Broth for dogs and cats and bite-sized Chicken and Salmon Soft ‘n Tasty Baked Bites for cats.
The broth combines naturally raised cattle and organic vegetables into a flavorful nutrient-rich stock. It’s then slow cooked in small batches with 100-percent human grade, all-natural, non-GMO ingredients and produced in a human grade facility in the United States. The new Baked Bites are the feline take on the already-popular canine versions.

3. Inaba CiaoBooth #9082
The most popular cat treats in Japan are now available stateside: Inaba Ciao has brought their two winners – Grilled Fillets and Churu Purées – to U.S. kitties.
The fillets are made with hand-cut pieces of responsibly harvested tuna and farm-raised chicken, lightly grilled and vacuum packed with a dash of savory broth to keep them temptingly tender. The creamy Churu Purée treats are made with real, deep sea tuna or farm-raised chicken as the first ingredient. Packed like yogurt for kids, pet parents can serve these unique lickable treats to their feline by hand for an interactive bonding experience.

4. BarkworthiesBooth #11067
Three for one! Barkworthies is introducing three new products into the market this year, each more exciting than the last.
The Barkworthies Brushers are a 100-percent organic dental chew crafted from the branches of the East Indies Arrack tree that, when chewed, release a powerful antibiotic that suppresses plaque and bacteria. Similarly, the new all-life stages Root Chews are 100-percent splinter free and act like a natural toothbrush, scrubbing plaque and tartar away. Lastly, the new line of Cannabidiol Treats for dogs are now grain free and available in large and small sizes, in both Pumpkin and Blueberry flavors.

5. The Green Pet ShopBooth #4037
The new CBD Calming and Soothing Lotion for dogs and cats is one of a kind – it is the first and only Transdermal Cannabidiol (CBD) product for pets. The CBD is harvested from an organic family-owned farm in Colorado.

6. Tall TailsBooth #11141
You landed on luxury! The Dream Sleeper, the 3 in 1 Blanket Bed and new gift sets are all perfect for a pampered pooch.
The new Dream Sleeper pet bed is made of luxurious, 100-percent allergy free fiberfill and combines quality, style and comfort. The 3 In 1 Blanket Bed takes comfort to the next level by transforming into three different resting options. New Dandy for Dog and Perfect for Puppy gift sets include a luxurious fleece blanket, a Waterwoof Pad and Squeaky Soft Bone toy, making them the perfect gift for furry best buddies and thoughtful welcome home packages for new puppies.

7. Imperial CatBooth #12146
Lucky number seven is debuting the new Scratch ‘n Cuddle scratcher design, featuring a corrugated cardboard tray and high edges to provide kitties with plenty of room for scratching, plus a cozy place to sleep. This scratcher is made in the USA from 30-percent minimum recycled paper, and it comes with a replaceable Grand Scratch ‘n Pad as well as a bag of Certified Organic Catnip.

8. The Company of AnimalsBooth #13119
A new walking line and a new muzzle are making their way into the mix from The Company of Animals.
Stay stylish, comfortable and safe with the new HALTI Walking Line, which includes the HALTI Walking Harness, HALTI Collar, HALTI Lead, HALTI Retractable Lead, and HALTI All-In-One Lead. As a solution for all muzzle-wearing scenarios, the brand developed the Baskerville Ultra Muzzle – this humane option optimizes a dog’s well-being and enables panting, drinking and eating.

9. Gold Paw SeriesBooth #6112
Gold is even in the name – the new Crossover Harness and the Sun Shield Tee are golden opportunities for pet lovers who love style and comfort.
The harness is made with a thick, 3D Orthopedic fabric to provide supreme comfort, with a crossover style designed to remove pressure from the throat. The tee is a lightweight garment for dogs that blocks 98-percent of the sun’s UV rays, prevents doggy odor and works wonders for allergies, wound care and topical medication coverage.

10. Angel Pet SuppliesBooth #10280
Saved the studs for last! The brand’s 100-percent genuine leather cat collection is now available in a studded design, available in two sizes and seven different color options. Each kitty collar is manufactured with an elastic stretch and warning bell as safety features.

Want to learn how to make your brand an ace? Email John at jzappia@matrix1.com to set up a SuperZoo meeting today!