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Find Love at your Local Shelter

February 14, 2019

Passionate About Pets isn’t just a tagline Matrix Partners uses in order to close a business deal. It is a philosophy that is ingrained in every singl...


Millennials now account for 31 percent of all pet owners, making them the largest group of pet parents in the U.S.

January 24, 2019

“Millennials are more likely than other pet owners to both expect to spend and to actually spend more on higher-priced pet products and pet-care servi...


Design Team Honored For Emotive Design

November 15, 2018

For the third year running, Matrix Partners has received an American Graphic Design Award! This year, our innovative package design for Sustainably Yo...


Pumpkin Spice and Everything Nice!

October 17, 2018

Sweater weather. Pumpkin spice lattes. Bonfires and smores.


Building a Better Brand

October 4, 2018

Let’s say you’ve decided to build a house. You could start by casually putting some lumber and shingles together on a rugged plot of land in favor of ...


What makes a good pet marketing agency?

May 17, 2018

Of course, you’re looking for an agency that’s better than good. You want a marketing partner that’s innovative. Amazing. There for you and your brand...


Tactical Testimonial Usage

February 8, 2018

Within the Matrix Partners office, word of mouth is more powerful than paid advertising. We’re all lifelong pet lovers, so when a coworker asks for pr...


Give the Perfect Gift This Howl-iday Season!

December 7, 2017

Who’s ready for the holidays? We know we are! Here are some of our favorite holiday gifts for all the naughty or nice pets and pet lovers on your list...


Rescue Resources

November 9, 2017

At Matrix Partners, we’re endlessly thankful that we get to work with rescues and organizations that help pets. Many of our own pets are from shelters...


Design Team Wins Big with Graphic Design USA!

October 31, 2017

Congratulations are in order for the Matrix Partners design team! In recognition of their creativity and innovation on new packaging designs this year...


Penny Lane’s Tips for Traveling with Pets

October 5, 2017

Hi everybody! Office pup Penny Lane here taking over the Matrix Partners blog to tell you more about my recent road trip to Colorado with my mom and g...


Importance of a Social Media Content Calendar

August 3, 2017

In the last five years, social media has grabbed more and more of the spotlight from traditional marketing. Our clients are seeing the value of a soci...


Marketing to Millennials

June 2, 2017

At Matrix Partners, we pride ourselves on being our clients’ target demographic – we’re pet lovers, pet owners, all-around pet people who want t...


Get Up and Get Out in Chicago

May 4, 2017

If you survived the Chicago winter, you’re probably ready to get up and go outdoors. The Matrix Partners team is more than ready, and we’re counting d...