Skip to Content

Category Archives: Agency Life

Find Love at your Local Shelter

Passionate About Pets isn’t just a tagline Matrix Partners uses in order to close a business deal. It is a philosophy that is ingrained in every single one of our employees and something we really pride ourselves on.

0 0 Continue Reading →

Millennials now account for 31 percent of all pet owners, making them the largest group of pet parents in the U.S.

“Millennials are more likely than other pet owners to both expect to spend and to actually spend more on higher-priced pet products and pet-care services,” said David Sprinkle, research director for Packaged Facts.

0 0 Continue Reading →

Design Team Honored For Emotive Design

For the third year running, Matrix Partners has received an American Graphic Design Award! This year, our innovative
package design for Sustainably YoursTM Natural Cat Litter took home the honor.

The annual Graphic Design USA (GDUSA) awards celebrate attractive graphics and the ability to establish an emotional connection with consumers through visuals. GDUSA believes that package design and other visuals are what help buyers make that final purchase decision.

The Sustainably YoursTM design reflects the simple ingredients and highlights the green mission behind this new brand. Our design features a sleek white backdrop accented by pops of color and foliage. It also has a convenient window so consumers can see the clean, white litter and quality texture prior to purchase. The litter itself contains only two simple, renewable and sustainable ingredients – corn and cassava – which are absorbent, natural and stop odor on contact. Plus, the eco-friendly brand supports The Rainforest Trust and donates a portion of every purchase to the organization’s efforts to protect and sustain threatened rainforests.

In addition to designing all of Sustainably Yours’ packaging and marketing materials, Matrix Partners will assist in the brand’s overall strategy and launch.

This honor is the latest in a group of design awards, thanks to the creative vision of the Matrix design team. The success of the Sustainably YoursTM packaging is due to Natalie Murawski, our Graphic Designer and creative powerhouse. Natalie also had a hand in other award-winning designs for Caru Pet Food, Freshworx LitterTM and Replenish Pet Food. We want to give a huge congrats to her on her amazing work!


To find out what Matrix can do to make your brand shine, please email


0 0 Continue Reading →

Pumpkin Spice and Everything Nice!

Sweater weather.
Pumpkin spice lattes.
Bonfires and smores.

Sure, you may love indulging in all fall has to offer, but don’t forget about sharing the season with your best friend!

Fall is the perfect time to enjoy all the things outdoors, so check out these local dog-friendly pumpkin patches. Or, if an 80’s party is totally your jam, dress up your best friend and check out Mutt Strut in Southport Corridor on October 20th. This is a fun-filled 1.5 mile walk and block party, and the best part, ALL proceeds benefit Chicago Canine Rescue.

If you and your doggo prefer to enjoy the fall cozied up next to your fire watching Stranger Things on Netflix, we also have some great ways to bring the spirit of fall indoors!

Fresh Baked Treats: If you are up for creating some homemade goodness for your best friend, BarkPost has 13 yummy fall-inspired treats you can bake right at home.

Simple Shepherd’s Pie: Warm up your pup by making a delicious shepherd’s pie for Fido! This creation, inspired by Caru Pet Food, is simply delicious, and doesn’t take hours in the kitchen to make.

Grande PSL, Please: Who said Pumpkin Spice Lattes were only for YOU? Now you and your pup can enjoy the taste of the season with Honest Kitchen’s Instant Pumpkin Spice Latte powder. This PSL is packed with goat’s milk, pumpkin and a hint of cinnamon.

And, don’t forget these PSL toys are for the most basic doggos.

Trick or Treat: Let your dog in on the Halloween fun with limited edition treats from Bocce’s Bakery. All of Bocce’s treats are made in the USA, baked in small batches and only have 4 ingredients! Try the Ghost Grub, Monster Munch or Pumpkin Cheesecake.

Dress to Impress: Make sure your dog and kitty are the most stylish pets on the block with adorable bows from Third Coast Canine. Available in a delicate black stripe or bold orange gingham, all eyes will be on your pet this season.

Cheese Tray, Anyone?: For the dog and cat with an acquired taste, treat them to Answers Rewards Goat cheese treats. These delicious treats offer a healthy twist: anti-inflammatory help for arthritis, morning stiffness, and joint swelling – especially nice benefits with the start of cooler weather.












27 0 Continue Reading →

Building a Better Brand

Let’s say you’ve decided to build a house. You could start by casually putting some lumber and shingles together on a rugged plot of land in favor of focusing all your attention on wall decorations and furnishings. Without a solid foundation, how long will this magnificent creation stay in place? A week? A month? A year? Though the amount of time may be unknown, the outcome is inevitable.

0 0 Continue Reading →