MP’s Best: PR Placements
Our rockstar public relations department is all over the map. They’ve seen success with TV, print, social media, blogs…Matrix Partners has made amazing connections and placed brands everywhere from morning shows to shelters. We’re proud of every placement we secure on behalf of our clients, but here are a few faves that we were particularly thrilled to share. We love rescues and we love that our clients love them too: Barkworthies recently hosted a “Chews Rescue” campaign, which was covered by Barkpost and WRIC-TV ABC 8. Keeping pets cool on set is just as important as keeping them cool in the summer: check out the Cool Pet Pad from The Green Pet Shop on the Today show and WCIU’s You & Me This Morning. The pad was also featured alongside the company’s Bamboo Bowls and Eco Poop Bags in Natural Solutions (below). Also in this placement, you’ll find Territory’s Travel Blanket, The Company of Animals’ All-In-One-Lead, and RELIQ’s Odor Eliminator and Mineral Spa Shampoo. We were on-trend with the Barkworthies Pumpkin CBD Treats when we placed the product in the BlogPaws story, “5 Trends from Global Pet Expo 2016” and again on The Pet Show with Dr. Katy in June. We took Gold Paw Series to the newsstands with the summery Sun Shield Tee feature in Woman’s Day. We’re the marketing pros, but our clients are experts in their respective areas. Just take a look at this interview we coordinated in Top Dog Tips, featuring Dr. Roger Mugford from The Company of Animals. Need gifts? We got Gold Paw Series and The Company of Animals in Advocate.com’s roundup of “20 Great Gifts for Kids of All Ages”, and Cat Claws in APPA’s gift guide, among others. We landed Catnip Bubbles from Imperial Cat in Catster Magazine earlier this year for their “Products to Pounce on” round-up. Look closely and you’ll also find Bravo’s Feline Cafe Cans. Not every placement is consumer-facing: we like to get our clients in the hands of pet trade editors for awesome placements like this Einstein Pets piece in Pet Age and this Health Extension news brief in Pet Business. Instagram influentials are a huge part of our program – we know pet parents love seeing products in action. We’ve recently placed Ciao Cat Treats with Scruffles and Oscar the Scottish Fold; Caru Pet Foods with Herky the Cavalier and Charlie the Goldendoodle; Nature’s Logic with Bisou; and Territory with Ozzy the Mean Mug Pug, just to name a few. Want to get your products in front of these contacts (and then some)? Email John at email@example.com to see what kind of magic the MP team can work for you.