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Find Love at your Local Shelter

February 14, 2019

Passionate About Pets isn’t just a tagline Matrix Partners uses in order to close a business deal. It is a philosophy that is ingrained in every singl...


Millennials now account for 31 percent of all pet owners, making them the largest group of pet parents in the U.S.

January 24, 2019

“Millennials are more likely than other pet owners to both expect to spend and to actually spend more on higher-priced pet products and pet-care servi...


Design Team Honored For Emotive Design

November 15, 2018

For the third year running, Matrix Partners has received an American Graphic Design Award! This year, our innovative package design for Sustainably Yo...


Pumpkin Spice and Everything Nice!

October 17, 2018

Sweater weather. Pumpkin spice lattes. Bonfires and smores.


Building a Better Brand

October 4, 2018

Let’s say you’ve decided to build a house. You could start by casually putting some lumber and shingles together on a rugged plot of land in favor of ...


What makes a good pet marketing agency?

May 17, 2018

Of course, you’re looking for an agency that’s better than good. You want a marketing partner that’s innovative. Amazing. There for you and your brand...


Tactical Testimonial Usage

February 8, 2018

Within the Matrix Partners office, word of mouth is more powerful than paid advertising. We’re all lifelong pet lovers, so when a coworker asks for pr...


Give the Perfect Gift This Howl-iday Season!

December 7, 2017

Who’s ready for the holidays? We know we are! Here are some of our favorite holiday gifts for all the naughty or nice pets and pet lovers on your list...


Rescue Resources

November 9, 2017

At Matrix Partners, we’re endlessly thankful that we get to work with rescues and organizations that help pets. Many of our own pets are from shelters...


Design Team Wins Big with Graphic Design USA!

October 31, 2017

Congratulations are in order for the Matrix Partners design team! In recognition of their creativity and innovation on new packaging designs this year...


Penny Lane’s Tips for Traveling with Pets

October 5, 2017

Hi everybody! Office pup Penny Lane here taking over the Matrix Partners blog to tell you more about my recent road trip to Colorado with my mom and g...


Importance of a Social Media Content Calendar

August 3, 2017

In the last five years, social media has grabbed more and more of the spotlight from traditional marketing. Our clients are seeing the value of a soci...


Marketing to Millennials

June 2, 2017

At Matrix Partners, we pride ourselves on being our clients’ target demographic – we’re pet lovers, pet owners, all-around pet people who want t...


Get Up and Get Out in Chicago

May 4, 2017

If you survived the Chicago winter, you’re probably ready to get up and go outdoors. The Matrix Partners team is more than ready, and we’re counting d...


Doggie and Me Dates

March 21, 2017

At Matrix Partners, it’s no secret that we adore our pets. We bring them to work, we talk about them constantly and we love taking them everywhere we ...


Fave Follows

February 23, 2017

It’s no secret that Instagram is the hottest place to be for pets. Lil Bub, Manny the Frenchie, Hamilton the Hipster Cat...they’ve all achieved pro st...


The Case for Canine Valentines

February 9, 2017

Hello, humans. You’re just in time for another installment of the Dog Blog with Tucker, Bailey and Cody.


Congrats Alyson!

January 3, 2017

We’re going to need more trophy space – our PR Account Executive Alyson Brodsky just earned more pet industry recognition for the Matrix Partner...


Woof Wish List

December 5, 2016

Welcome back to the Dog Blog, humans. We’re Tucker, Bailey and Cody, your canine hosts.


Meet Natalie

November 23, 2016

At Matrix Partners, we love bringing talent and passion to our team. Pet lovers, tenacious marketers, avid writers - we’ve been able to compile a grou...


MP Packaging Lookbook

November 14, 2016

It’s no secret that arguably the most important form of marketing exists on the product itself - the packaging. The look you give your brand can dicta...


Another Industry Icon in the Office

October 27, 2016

We’re adding another ICON to the Matrix Partners family! Our Co-founder and CCO Dennis Abelson is the latest MP award winner in the latest round of Pe...


Eat. Play. LOVE This Season.

October 18, 2016

Though we’re fond of sunny summer days, fall is a beautiful time to be a Chicagoan. At Matrix Partners, we take full advantage of sweater weather, boo...


Get Ready for Giving Season

October 10, 2016

One of the many benefits of our job is the ability to take part in charitable events and efforts. Not only are most of us rescue pet parents, we work ...


MP’s Best: PR Placements

September 8, 2016

Our rockstar public relations department is all over the map. They’ve seen success with TV, print, social media, blogs...Matrix Partners has made amaz...


Colors of the Windy City

August 18, 2016

Chicago is the best city in which to live, work, create and explore. Most of us have spent years here - personally and professionally – and we never c...


Feelin’ Pretty Lucky

July 25, 2016

Prepping for SuperZoo in Vegas has us feeling lucky - so go ahead, pick a number from 1-10 and learn a little about the next big winner in the pet ind...


Our Clients Have the Winning Combination

July 21, 2016

It’s no secret that our clients are amazing, but Pet Product News did all but shout it from the rooftops when they released the 2016 Editors’ Choice A...


Ciao Case Study

June 20, 2016

It’s official: Cat people are the best people. At least that’s how it looks to a social media marketer.


The Expo Experience

March 25, 2016

5:45 am: Coffee. We Matrix Partners doesn’t properly function before 7 am and at least two cups of a strong brew.


Three Dogs Write a Blog

March 8, 2016

Welcome to the Dog Blog, human. We’re Tucker, Cody and Bailey, your MP emcees for the week. The team is in Orlando for the Global Pet Expo and they...


Campaigns We Love

February 22, 2016

As much as we pride ourselves on our awesome work, there’s always room for envy. This industry is filled with creative teams and individuals, and we l...


Find Love This Season

February 8, 2016

The Matrix Partners team loves ALL pets, but we have a certain affinity for rescues. Many of our furballs are from shelters and quite a few of the ani...


Wag-Worthy Reads: Blogs

January 25, 2016

As pet parents, most of the Matrix Partners staff is talking/tweeting/snapping/blogging/reading about animals all the time - free time, work time, bed...


Welcome to the MP Family!

January 11, 2016

It’s a new year and we have new Matrix Partners clients! Introducing…


Success runs in the MP family!

December 31, 2015

Just months after Don received his ICON award from Pet Age, our Vice President Beckie was selected as one of Pet Age’s 40 Under 40 recipients!


Workin’ in a Winter Wonderland

December 14, 2015

Here at MP, we all agree that it’s perfectly acceptable to blast holiday music as soon as the Thanksgiving leftovers are in the fridge - no earlier, a...


A “Paw-some” Holiday Gift Guide

November 30, 2015

Time to get wrapped up in the season of Christmas lists and stocking stuffers...and don’t forget your pets! For a little inspiration, we’ve compiled a...

We’ve been Passionate About Pets℠ since 1996.

Since the two partners, Don and Dennis, founded the firm, we have assisted in the successful development of dozens of leading pet product brands from Stella & Chewy’s and Swheat Scoop  to Treatibles and Charlee Bear. Leveraging our decades of consumer products marketing experience, our talented team partners with clients to define objectives and provide strategic expertise in brand positioning, package design, web development, social media, public relations, digital and traditional advertising, and more. In a competitive landscape like pet products, we understand the importance of effectively differentiating a brand and persuasively communicating its distinct consumer benefits across all mediums. That’s why we are still in business marketing pet products 25 years later.

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