Sit. Stay. Slay SUPERZOO.
For pet brands, trade shows are about much more than what happens on the show floor. While generating leads and connecting with buyers matter, some of the greatest value comes…
Award-Winning Pet Packaging Design: How Matrix Partners Helps Pet Brands Win Shelf Space and Pet Parents’ Trust
When pet parents browse store shelves or shop online, packaging is often the first interaction they have with a brand. In just a few seconds, that packaging needs to capture…
Fresh Off the Floor: Our GPE Recap
We’re Back and Full of Big Pet Energy 🌎 What a show. Running on fumes, but super excited for what’s ahead in the pet industry. We spent the week catching…
4 Ways Pet Brands Win Gen Z & Millennials on Social
Millennials and Gen Z make up nearly 60% of U.S. pet owners, and they’re rewriting the rules of the pet industry. These younger generations view their pets as family and…
Straight Outta SuperZoo: 6 Trends That Stole the Show
SuperZoo 2025 took over Las Vegas just two short weeks ago, and as always, it was the place to see what’s up and coming in the pet world. Our team…
26.2 Miles for PAWS: My Chicago Marathon Journey 🐾💖
On October 12th, I’ll be lacing up my sneakers and running 26.2 miles in the Chicago Marathon. But I’m not just running for myself, I’m running for pets in need.…
Gearing Up for Global Pet Expo 2025
The most exciting time of year for pet brands, influencers, and business leaders alike is just around the corner! From March 26-28, Global Pet Expo (GPE) will be held at…
The Purr-fect Christmas Gift Guide for Pets
Hello, darlings! It’s me, Zilla, the feline queen, here to bless you with my impeccable taste and insider knowledge on how to make this holiday season fabulous for your tiny…
In Honor of Bella Bella Buolos
Celebrating Bella’s Legacy: Make a Difference with Matrix Partners This Giving Tuesday
Giving Tuesday is a global day of generosity that happens every year on the Tuesday after Thanksgiving. It’s a time for people to come together to support causes they care…
Zilla’s Guide to Surviving the Holiday Chaos
Well, well, well—it's that time of year again. The humans are in full panic mode, shoving giant birds into ovens, rearranging the living room like their lives depend on the…
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