4 Ways Pet Brands Win Gen Z & Millennials on Social
Millennials and Gen Z make up nearly 60% of U.S. pet owners, and they’re rewriting the rules of the pet industry. These younger generations view
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Straight Outta SuperZoo: 6 Trends That Stole the Show
SuperZoo 2025 took over Las Vegas just two short weeks ago, and as always, it was the place to see what’s up and coming in
26.2 Miles for PAWS: My Chicago Marathon Journey 🐾💖
On October 12th, I’ll be lacing up my sneakers and running 26.2 miles in the Chicago Marathon. But I’m not just running for myself, I’m
Gearing Up for Global Pet Expo 2025
The most exciting time of year for pet brands, influencers, and business leaders alike is just around the corner! From March 26-28, Global Pet Expo
The Purr-fect Christmas Gift Guide for Pets
Hello, darlings! It’s me, Zilla, the feline queen, here to bless you with my impeccable taste and insider knowledge on how to make this holiday
Celebrating Bella’s Legacy: Make a Difference with Matrix Partners This Giving Tuesday
Giving Tuesday is a global day of generosity that happens every year on the Tuesday after Thanksgiving. It’s a time for people to come together
Zilla’s Guide to Surviving the Holiday Chaos
Well, well, well—it’s that time of year again. The humans are in full panic mode, shoving giant birds into ovens, rearranging the living room like
Top Tips to Grow Your Pet Brand on Social Media
According to Sprout Social, 92% of business leaders agree that social media has a positive impact on competitive positioning. With millions of users actively engaging
SuperZoo Sneak Peek: MUST SEE BRANDS YOU WON’T WANT TO MISS!
It’s that time of year again when the industry’s leading pet professionals, brands, and influencers take over Las Vegas for SuperZoo – North America’s largest
SuperZoo Networking 101: The Power of Media Tours
Welcome to the exciting world of SuperZoo, where the pet industry’s finest gather to showcase the latest and greatest in pet products, services, and innovations!
Matrix Partners Brings Home the Gold…Again!
As a team that strives to create aesthetically pleasing designs that stand out on shelf, we’re excited to announce that Matrix Partners has been recognized
Matrix Partners Wins Multiple AVA Digital Awards
At Matrix Partners, we love nothing more than elevating our clients’ brands and bringing their unique visions to life. Thanks to the efforts of our
🔥 Brands That Were Absolutely Fire at GPE 2024 🔥
When it comes to how we feel about Global Pet Expo, obsessed is simply an understatement. With over 1,000 exhibitors and product launches every
Beyond Global Pet Expo: Orlando’s Top Attractions
Congratulations! You’ve successfully booked your flight to Orlando and picked out the best pet-friendly hotel to stay at during the paw-packed week that is Global
3 Ways Brands Can Enhance Influencer Relationships
Have you heard the phrase “two heads are better than one” before? 👯 When it comes to influencer relationships, it’s totally true! Influencers can offer
3 Festive Pet Cookies that SLEIGH
Let’s face it…Santa isn’t the only one who enjoys a good cookie during the holiday season, and your pets are no exception! 🎅🍪 Spoil your
4 Unique Ways to Spread Joy During the Holidays
The season of giving has finally come, and nothing feels better than showering those around you with love and appreciation! So throw your best “ugly”
10 Chilling Podcasts to Get You Ready for Spooky Season
Take a moment to imagine the most perfect, eerie-sistible Halloween night. Is the weather brisk? Are there glowing pumpkins staring back at you on each
What makes a good pet marketing agency?
Of course, you’re looking for an agency that’s better than good. You want a marketing partner that’s innovative. Amazing. There for you and your brand. At Matrix Partners, we know what it takes to be all of those things and more for our clients. After all, you don’t thrive in the marketing world for three decades on “good.” If you find yourself wondering whether you’re talking to the right pet marketing agency, here are some positive signs.
Building a Better Brand
Let’s say you’ve decided to build a house. You could start by casually putting some lumber and shingles together on a rugged plot of land in favor of focusing all your attention on wall decorations and furnishings. Without a solid foundation, how long will this magnificent creation stay in place? A week? A month? A year? Though the amount of time may be unknown, the outcome is inevitable.
Fall into Autumn with a Cozy Spotify Mix
With fall in full swing, it’s time to bust out the warm sweaters, stock up on autumn-scented candles, and learn how to perfect a homemade
We’ve been Passionate About Pets℠ since 1996.
Since the two partners, Don and Dennis, founded the agency, we have assisted in the successful development of dozens of leading pet product brands from Stella & Chewy’s and Swheat Scoop to Treatibles and Charlee Bear. Leveraging our decades of consumer products marketing experience, our talented team partners with clients to define objectives and provide strategic expertise in brand positioning, package design, web development, social media, public relations, digital and traditional advertising, and more. In a competitive landscape like pet products, we understand the importance of effectively differentiating a brand and persuasively communicating its distinct consumer benefits across all mediums. That’s why we are still in business marketing pet products 25 years later.
