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Sit. Stay. Slay SUPERZOO.

For pet brands, trade shows are about much more than what happens on the show floor. While generating leads and connecting with buyers matter, some

Gearing Up for Global Pet Expo 2025

The most exciting time of year for pet brands, influencers, and business leaders alike is just around the corner! From March 26-28, Global Pet Expo

3 Festive Pet Cookies that SLEIGH

Let’s face it…Santa isn’t the only one who enjoys a good cookie during the holiday season, and your pets are no exception! 🎅🍪 Spoil your

Matrix Partners Don Tomala and Dennis Ableson

We’ve been Passionate About Pets℠ since 1996.

Since the two partners, Don and Dennis, founded the agency, we have assisted in the successful development of dozens of leading pet product brands from Stella & Chewy’s and Swheat Scoop to Treatibles and Charlee Bear. Leveraging our decades of consumer products marketing experience, our talented team partners with clients to define objectives and provide strategic expertise in brand positioning, package design, web development, social media, public relations, digital and traditional advertising, and more. In a competitive landscape like pet products, we understand the importance of effectively differentiating a brand and persuasively communicating its distinct consumer benefits across all mediums. That’s why we are still in business marketing pet products 25 years later.