🔥 Brands That Were Absolutely Fire at GPE 2024 🔥
When it comes to how we feel about Global Pet Expo, obsessed is simply an understatement. With over 1,000 exhibitors and product launches every
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Beyond Global Pet Expo: Orlando’s Top Attractions
Congratulations! You’ve successfully booked your flight to Orlando and picked out the best pet-friendly hotel to stay at during the paw-packed week that is Global
3 Ways Brands Can Enhance Influencer Relationships
Have you heard the phrase “two heads are better than one” before? 👯 When it comes to influencer relationships, it’s totally true! Influencers can offer
3 Festive Pet Cookies that SLEIGH
Let’s face it…Santa isn’t the only one who enjoys a good cookie during the holiday season, and your pets are no exception! 🎅🍪 Spoil your
4 Unique Ways to Spread Joy During the Holidays
The season of giving has finally come, and nothing feels better than showering those around you with love and appreciation! So throw your best “ugly”
10 Chilling Podcasts to Get You Ready for Spooky Season
Take a moment to imagine the most perfect, eerie-sistible Halloween night. Is the weather brisk? Are there glowing pumpkins staring back at you on each
What makes a good pet marketing agency?
Of course, you’re looking for an agency that’s better than good. You want a marketing partner that’s innovative. Amazing. There for you and your brand. At Matrix Partners, we know what it takes to be all of those things and more for our clients. After all, you don’t thrive in the marketing world for three decades on “good.” If you find yourself wondering whether you’re talking to the right pet marketing agency, here are some positive signs.
Building a Better Brand
Let’s say you’ve decided to build a house. You could start by casually putting some lumber and shingles together on a rugged plot of land in favor of focusing all your attention on wall decorations and furnishings. Without a solid foundation, how long will this magnificent creation stay in place? A week? A month? A year? Though the amount of time may be unknown, the outcome is inevitable.
Fall into Autumn with a Cozy Spotify Mix
With fall in full swing, it’s time to bust out the warm sweaters, stock up on autumn-scented candles, and learn how to perfect a homemade
3 Ways to Be the Leader of the Pack at SuperZoo 2023
North America’s largest pet retail event is right around the corner, and you don’t want to be just another paw in the crowd! With more
5 Steps to Unleash the Paw-fect Influencers for Your Pet Product Brand
Calling all pet lovers and entrepreneurs! Are you ready to take your pet product brand to the next level? Look no further than social media
Matrix Partners Winner of 2022 GDUSA Package Design Award
New year, same talented design team! Matrix Partners is honored to be selected as a 2022 American Package Design award winner from Graphic Design USA
5 Ways to Enhance Your Impact This Giving Tuesday
If you have a big heart, it can be overwhelming and difficult to choose between the hundreds – or even thousands – of organizations asking
4 Ways Influencer Marketing Will Benefit Your Pet Business
As pet brands continue to seek new strategies to promote business growth, it’s crucial to understand the ever-evolving world of Influencer Marketing! Animal content generates
8 Perfect Gifts for Very Special Dog Moms
Every mom deserves the same kind of love and appreciation that they consistently give their babies, including dog moms! This May 14, celebrate the special
10 Must-Haves for Global Pet Expo
We’re so excited to attend Global Pet Expo (GPE) this year! Our team has missed seeing our clients and friends, and GPE is the absolute
6 Ways to Celebrate Valentine’s Day with Your Furry “Pal”entine
Valentine’s Day is the perfect time to spoil your pet unapologetically, because they deserve just as much love and affection as they give us! If
Find Love at your Local Shelter
Passionate About Pets isn’t just a tagline Matrix Partners uses in order to close a business deal. It is a philosophy that is ingrained in every single one of our employees and something we really pride ourselves on.
Millennials now account for 31 percent of all pet owners, making them the largest group of pet parents in the U.S.
“Millennials are more likely than other pet owners to both expect to spend and to actually spend more on higher-priced pet products and pet-care services,” said David Sprinkle, research director for Packaged Facts.
Design Team Honored For Emotive Design
For the third year running, Matrix Partners has received an American Graphic Design Award! This year, our innovative package design for Sustainably Yours™ Natural Cat Litter took home the honor.
Pumpkin Spice and Everything Nice!
Sweater weather.
Pumpkin spice lattes.
Bonfires and smores.
We’ve been Passionate About Pets℠ since 1996.
Since the two partners, Don and Dennis, founded the agency, we have assisted in the successful development of dozens of leading pet product brands from Stella & Chewy’s and Swheat Scoop to Treatibles and Charlee Bear. Leveraging our decades of consumer products marketing experience, our talented team partners with clients to define objectives and provide strategic expertise in brand positioning, package design, web development, social media, public relations, digital and traditional advertising, and more. In a competitive landscape like pet products, we understand the importance of effectively differentiating a brand and persuasively communicating its distinct consumer benefits across all mediums. That’s why we are still in business marketing pet products 25 years later.
