It’s no secret that arguably the most important form of marketing exists on the product itself – the packaging. The look you give your brand can dictate the success you have, and in an especially crowded space like the pet industry, that look can mean the difference between loyal customers making repeat purchases and fighting for shelf space.
We’re adding another ICON to the Matrix Partners family! Our Co-founder and CCO Dennis Abelson is the latest MP award winner in the latest round of Pet Age ICON Awards.
Though we’re fond of sunny summer days, fall is a beautiful time to be a Chicagoan. At Matrix Partners, we take full advantage of sweater weather, boot season and all things pumpkin-flavored, savoring the crisp air before it turns (truly) cold.
Our team brainstormed the things we love most about the season, including recipes and Chicago activities. Enjoy!
One of the many benefits of our job is the ability to take part in charitable events and efforts. Not only are most of us rescue pet parents, we work closely with clients who have a soft-spot for shelter animals and want to do their part to help out.
Our rockstar public relations department is all over the map. They’ve seen success with TV, print, social media, blogs…Matrix Partners has made amazing connections and placed brands everywhere from morning shows to shelters. We’re proud of every placement we secure on behalf of our clients, but here are a few faves that we were particularly thrilled to share.