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Our Very Own Industry Icon

If you’ve heard the catchy phrase “Kibbles ‘N Bits, Kibbles ‘N Bits, I’m gonna get me some Kibbles ‘N Bits,” then you can think of Don Tomala. Don’s work with famous brands like Kibbles ‘N Bits surely makes him an icon here at Matrix, and we are honored to say he was recently selected as a 2015 Pet Age ICON Award recipient! Thanks to his smart strategies and marketing savvy, Don has spent over 30 years launching successful pet product brands and shaping the pet industry.

Matrix Partners Don Tomala and Dennis Ableson

We’ve been Passionate About Pets℠ since 1996.

Since the two partners, Don and Dennis, founded the agency, we have assisted in the successful development of dozens of leading pet product brands from Stella & Chewy’s and Swheat Scoop to Treatibles and Charlee Bear. Leveraging our decades of consumer products marketing experience, our talented team partners with clients to define objectives and provide strategic expertise in brand positioning, package design, web development, social media, public relations, digital and traditional advertising, and more. In a competitive landscape like pet products, we understand the importance of effectively differentiating a brand and persuasively communicating its distinct consumer benefits across all mediums. That’s why we are still in business marketing pet products 25 years later.