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If you’ve heard the catchy phrase “Kibbles ‘N Bits, Kibbles ‘N Bits, I’m gonna get me some Kibbles ‘N Bits,” then you can think of Don Tomala. Don’s work with famous brands like Kibbles ‘N Bits surely makes him an icon here at Matrix, and we are honored to say he was recently selected as a 2015 Pet Age ICON Award recipient! Thanks to his smart strategies and marketing savvy, Don has spent over 30 years launching successful pet product brands and shaping the pet industry.