Our agency is always looking for new ways to grow, build meaningful connections, and stay ahead of what’s happening in the pet space. And that starts with our people.
Over the last five years, Krista Ferry has evolved from one of our interns to stepping into a brand-new role at Matrix Partners: Influencer & Partnerships Manager. As the first person at our agency to hold this title, Krista is helping shape what’s next for our influencer marketing program, our creator community, and the pet brands we work with. Safe to say, we’re obsessed with this career glow-up!
So, What’s Changed?
Well… a lot! Think of it as taking everything Krista already does best and turning the dial up. While her previous role focused on bringing influencer campaigns and branded content ideas to life, her new position gives her a bigger seat at the table when it comes to the relationships and strategy behind them.
Krista is developing fresh initiatives that deepen the connection between Matrix Partners and its influencers while continuing to manage campaigns from start to finish. In this new role, she’ll be identifying new partnership opportunities with pet brands and finding even more ways for our agency to grow within the influencer marketing industry.
What Does This Mean for Creators + Brands?
Krista’s new role is all about creating more ways for our creator community and clients to connect—building relationships that go beyond a single campaign. For creators, that means smarter brand matches based on their content, audience, and values, plus new opportunities to share feedback, shape products, and get more hands-on support throughout the outreach and campaign process.
For our clients, it means an even stronger connection to the creators and pet community they want to reach. It also opens the door to new ways of tapping into creators’ expertise, building authentic partnerships, and bringing their insights into the brand and product development process.
What’s In the Works…
Krista is already bringing several exciting new ideas to life, including an exclusive Creator Database designed to help us better understand who our creators are, what they love to create, and the types of partnerships they’d be the perfect fit for.
She’s also helping launch an Influencer Management Program that will give creators more hands-on support from Matrix Partners with brand outreach and campaign management. Keep an eye out for more details as we head into 2027!
Cheers to What’s Next!
Krista’s new role marks an exciting new chapter not only for her, but for our creators and clients. We’re excited to create more opportunities for our community and foster meaningful, long-lasting connections between influencers and pet brands.
To all our creators, we’d love to have you be part of what’s next! If you’re interested in joining our exclusive Creator Database, click the link here. It only takes 5-10 minutes, and you never know what new partnership opportunities await!
See you in the next one,
Katrina
