When it comes to how we feel about Global Pet Expo, obsessed is simply an understatement. With over 1,000 exhibitors and product launches every year, Global Pet Expo is THE leading pet industry event that features the newest, most innovative pet products on the market today. ✨

Weren’t able to attend this year but still curious to learn about the amazing pet companies that exhibited? No worries! Ditch that FOMO feeling and listen in, because we’re here to give you the scoop on the hottest brands we saw at GPE – no guest pass required! 😉

RAWZ
Finding a pet food brand that provides quality, nutritional recipes that pets can enjoy AND donates 100% of their profits to those in need? Talk about a win-win! RAWZ came in hot to Global Pet Expo this year, showcasing their wide variety of food toppers, wet food and limited recipes that had all the pet passersby drooling with anticipation. 🐶🐱

The epitome of “pet food with a purpose”, RAWZ has donated over $3.2 million to-date to pets and non-profit organizations that they know and love, including Northeast Passage, Patriot Paws and Spaulding Rehab Hospital Supporting Surroundings Fund, just to name a few. With every RAWZ purchase made, pet parents can feel comforted knowing that they’re not only providing their pet with healthy, minimally-processed meals but also helping organizations that empower those living with disabilities and providing them the necessary resources to thrive. Absolutely iconic! 💜

Happy Dingos
The brand that stole the show at Global Pet Expo this year…literally! Only having launched their business four months ago, everyone had their eyes on Happy Dingos as they snagged first place in GPE’s Best in Show Awards in the Dog Products category for their latest release – The Loco Coco Interactive Slow Feeder Bowl.

Founded by a husband and wife team, Happy Dingos is a pet wellness company that has created a variety of supplements, enrichment toys and treats to relieve dogs of common ailments like stress, allergies and hip and joint pain. Not only do we love supporting up and coming family owned brands like this one, but we also adore the fact that Happy Dingos gives back to rescues and pups in need with every purchase! We’d be lying if we said we haven’t been eyeing their totes as well. 👀

Honest to Goodness
Alternative protein options for pets are on-trend this year, and we believe that Honest to Goodness is riding this wave best with their plant snacks that taste just as amazing as they smell – seriously, you’ll want to take a bite yourself! There’s lots to love about this brand – from their sustainable, responsibly sourced ingredients and cookie-shaped biscuits, to their adorable packaging and 50+ treats in every bag, because the honest to goodness truth is that you can never have just one! 😋

What especially caught our attention is how their six treat varieties provide unique health benefits like immune support, digestion support, mobility support and more! Move over meat lovers, because it looks like plant-based pet treats are the new main character. 🙌

Dharma Dog Karma Cat
If there’s an eco-friendly, sustainable pet brand we’re crushing on right now, it’s gotta be Dharma Dog Karma Cat! Their products are made of natural, biodegradable wool that’s humanely sourced from free-range sheep and helps condition a pet’s fur, skin and paws. 🐾

We’re big fans of their adorable pet caves personally, but what’s most impressive about Dharma Dog Karma Cat is that ALL of their products are handcrafted from talented artisans in Nepal. These creative minds are given a super flexible schedule, that way they can have steady work all while managing their own businesses or running a household. We love to see it! 💕

Shepherd Boy Farms
Nowadays, everything is about convenience, and Shepherd Boy Farms has it down pat with their Freeze-Dried Raw Goat’s Milk. Provided in a unique, shelf-stable format and available in easily transportable bottles, pet owners can simply add water and shake to turn it into a tasty topper or treat for their pet! How cool is that? 🥛

And if you’re looking to treat your pup with a wider variety of animal protein options, you’re in luck! At GPE, Shepherd Boy Farms announced that they’ve added four unique flavors to their existing line of Freeze-Dried Raw Dog Food – including Alligator, Pork, Rabbit and Venison. Plus, these new mouthwatering recipes are now crafted with whole goat’s milk. Yum! 🔥

Making lives easier is our job, and what our clients love most about us! 🥰 We hope we’ve done the same for you with this fire list of brands that we saw at Global Pet Expo this year. Look out GPE 2025 – we’re ready for you!

Looking for an unrivaled agency to elevate your pet expo experience? Matrix is only one call away – email us 💌 at hello@matrix1.com to learn more about our specialized trade show services.

See you in the next one! 🫶🏼

Katrina