Let’s say you’ve decided to build a house. You could start by casually putting some lumber and shingles together on a rugged plot of land in favor of focusing all your attention on wall decorations and furnishings. Without a solid foundation, how long will this magnificent creation stay in place? A week? A month? A year? Though the amount of time may be unknown, the outcome is inevitable.
That’s exactly why it’s important to do strategic branding work before deciding to launch or revamp a brand – especially in the ever-growing pet industry. Without adequate preparation, brands can suffer, and potentially collapse, in the long run.
When helping companies build their brand, the Matrix Partners strategy team always starts by asking pragmatic questions like:
– Who is your target audience?
– Where do they primarily shop?
– Who are your top competitors?
– What are your distribution channels and price points?
– Why are your products or services better than the rest?
We also take a long, hard look at a brand’s current marketing, public relations and social media programs and dig deep to discover what competitors are communicating about their brands. In some cases, we even connect with distributors and retailers for additional perspective. Then, after careful consideration, we formulate a unique, relevant selling proposition to successfully position a brand apart from the competition.
At Matrix Partners, we know that strategizing is only one piece of the puzzle. We also know the importance of “decorating the walls”, so to speak. We believe in the power of compelling graphics and storytelling, which shows in every brand-building challenge we undertake. But we always start by considering what differentiates and elevates our clients’ products or services. With that strong foundation in place, we’re really able to devote ourselves to helping a brand flourish.
The moral of this story is simple. When it comes to winning the hearts and minds of pet parents, it takes a solid strategic foundation to build a sustainable brand. That’s where we shine – shoot us an email at hello@matrix1.com to start planning the next steps in your company’s success.
