The most exciting time of year for pet brands, influencers, and business leaders alike is just around the corner! From March 26-28, Global Pet Expo (GPE) will be held at the Orange County Convention Center in Orlando to showcase the latest and greatest that the pet industry has to offer. With over two decades of experience attending trade shows around the country, Matrix Partners knows a thing or two about how to set your brand apart from the competition!
MEDIA TOURS 📣
As part of our comprehensive trade show services, our agency will set up media tours on behalf of your brand so you can connect with journalists, editors, influencers, and other industry professionals during your time at GPE. In 2024, our experienced PR team coordinated nearly 50 media tours for our clients, helping generate buzz surrounding new product launches and resulting in millions of social media and PR impressions. We’ll do the heavy lifting by scheduling and conducting each tour, so all you’ll need is your business card and best self!
INFLUENCERS 🤳🐕
After making a great first impression with a content creator at GPE, our team can help nurture that relationship to create a long-lasting, mutually beneficial partnership. Apart from coordinating media tours, Matrix Partners will stay in touch with each influencer post-show to send product samples from your brand and extend opportunities for future collaboration. Our media tours with influencers alone generated over 10 million impressions across Instagram, Facebook and TikTok last year. Let us stay on the ball for you so these relationships won’t fizzle out!
SOCIAL MEDIA 📱✨
There’s no better way to spread the word about your brand than making sure you have a strong social media presence before, during, and after trade shows. Our team will handle teasing new products leading up to the event, posting countdowns to build anticipation, and sharing real time updates at the show to highlight all the amazing people and pets you meet! To cap it all off, we’ll provide detailed post-show analytics to help you measure the success of your efforts and ensure that your brand continues to thrive long after the event wraps up.
MARKETING MATERIALS 🤩
Make your months of hard work and prep count by having an eye-catching booth that won’t be passed up! Our award-winning designers can help with signage, banners, and other assets needed to capture the attention of attendees. Whether it’s through bold graphics or informative brochures, our team will craft marketing materials that make a lasting impact and drive more traffic to your booth. Don’t forget any digital assets as well, such as QR codes that lead to your website, videos that demonstrate how to use your products, or interactive displays to engage your audience.
Whether it’s your first trade show or your hundredth, Matrix Partners is equipped to handle every detail so you have the tools, strategies, and support to stand out in a crowd and maximize every opportunity that GPE brings.
Let’s make sure GPE 2025 is not just another trade show, but a game-changing opportunity for your business! Contact us at hello@matrix1.com or send us a quick DM on any of the social media channels linked below.
See you in Orlando!
Katrina
