It’s that time of year again when the industry’s leading pet professionals, brands, and influencers take over Las Vegas for SuperZoo – North America’s largest pet retail event! With over 1,000 exhibitors, we know how overwhelming it can be to decide which brands or products are a must-see during your trip. But you’re in luck, because we’ve discovered some of the coolest exhibitors that will be at the Mandalay Bay Convention Center next week so you know exactly who to visit first. Check them out below! 👇
Charlee Bear Dog Treats — Booth #1270
Everyone’s favorite dog treat brand is making another appearance at SuperZoo this year, this time to debut a brand new, drool-worthy line of treats: Charlee Bear Nuggets! With a crunchy outside and delicious, flavor-filled inside, this treat is definitely something to wag your tail about. Each nugget is less than 4 calories and includes wholesome ingredients like chickpeas and potatoes so that pet parents can spoil their pups guilt-free! If only I could say the same about the chicken nuggets I ate for lunch…🤭
Charlee Bear will also be introducing their new and improved Grain Free Meaty Bites, the first raw, freeze-dried meat treats infused with real fruit or vegetables you can see! Each treat features probiotics for increased gut health and easy digestion and is less than 5 calories, making it the pawfect healthy snack that any pup can enjoy.
RAWZ Natural Pet Food — Booth #1590
With so many pet food brands out there, it can be hard to choose which one is right for your pet. RAWZ makes this choice easier by offering minimally processed, high protein food with endless health benefits from hip & joint support, to improved digestion, immune support, increased hydration and more. Every product purchase improves the lives of not only our beloved pets, but also people as RAWZ donates 100% of its profits to dog and cat rescues, providing service dogs to veterans and those with disabilities, as well as spinal cord injury and traumatic brain injury causes. That’s what I call pet food with a purpose!
This year, RAWZ is especially excited to introduce the newest addition to their dry food line at SuperZoo with their Limited Rabbit Recipe. Featuring a delicious Freeze-Dried Raw Rabbit Coating on every bite, this single protein food is made with real rabbit and Algal Oil to provide high quality, active nutrition. 🐇
Honest to Goodness — Booth #2191
We love a brand that stands out from the pack, and Honest to Goodness is definitely one of them! They’ll be showcasing their unique line of condition-specific, plant-based treats for dogs this year at SuperZoo, with six mouth-watering flavors that deliver health benefits with every bite. Whether your senior pup needs a pick me up with their Golden Years treats or your dog wants to rock their new shiny coat thanks to their Way to Glow plant snacks, Honest to Goodness is there to help your pet look and feel their best! Not to mention that they smell so good, even you’ll want to take a bite. 😋
Accidents happen, it’s a part of life! But Wee Away is here to make our lives easier with super-effective, eco-friendly cleaning and grooming solutions that support the health and safety of pets, people and the planet. Not to mention that they’ll make both your home and your pet smelling clean and fresh! ✨
Speaking of clean and fresh, Wee Away is happy to debut a new aroma to their X2 Ultra Concentrated line at SuperZoo: Ocean Breeze. Because who doesn’t like to imagine they’re on vacation when they’re actually just lounging on the couch with their pet?
And for pet parents who love a quick cleanup, Wee Away is pleased to introduce Absorb It, the new, semi-dynamic cleaner that solidifies liquids and encapsulates odors within seconds! Simply sprinkle on any liquid spill and Absorb It will transform 100 times its weight within seconds, solidifying into a gel that can be easily sweeped up and discarded. 🌴
Rogue Pet Science — Booth #3865
As humans, we strive to be as healthy as we can and make improvements to our nutrition whenever possible, and the same should go for your pet! With a mission to fix the problems of modern pet food diets by providing the healthiest, most cost-effective supplements, Rogue Pet Science is always thinking of the next best nutrition products to improve pet health around the globe. 🌎
This year, Rogue Pet Science is thrilled to present two new Turkey and Pork protein options to their top-selling Origins line. Crafted with high-quality ingredients sourced from the United States, these Origins 5-in-1 powdered food toppers feature fermented microalgae containing omegas 3, 5, 6, 7
and 9. With both the animal protein and microalgae acting as a natural way to increase vitality and overall wellness, each scoop also ensures that pets thrive from the inside out!
Natoo, the pet treat and topper brand that not only satisfies your pup’s cravings but also promotes their health and happiness, is back to impress at SuperZoo this year with the addition of a sweet, new flavor to their Crunchy Biscuit line: Oats, Banana and Honey! Available in sizes for both small or large dogs, these biscuits are fortified with important nutrients such as zinc, biotin and complex carbohydrates that help improve the skin and coat of dogs – plus provide long lasting energy. Not to mention that they come in the most adorable waffle shape! 🧇
Veterinary Formula — Booth #5139
When your pet isn’t feeling their best, Veterinary Formula is there to swoop in and save the day! Enhancing the well-being of your bestie is their utmost priority, and that’s why they’re pleased to debut their newest pet care products at SuperZoo: Smart Vitality Premium Supplements and Tear Stain Wipes.
Veterinary Formula’s line of soft chew supplements come in a delicious pork flavor and each chew provides different benefits ranging from senior pup support, to gut health support or stress relief! Made with premium Green Tea, Chamomile and Valerian Extracts, the brand’s Tear Stain Wipes provide a convenient way to clean and soothe pets’ eyes while also relieving itching and irritation. 🙌
A playful pet is a happy pet, and Jolly Pets has the perfect toys to endure all the thrills that come with playtime. They’re excited to unveil their small but mighty Mini Jolly Soccer Ball at SuperZoo, which can be punctured and won’t deflate! The soccer ball comes in three colors and two different scents — Green with a green apple scent, Orange with a vanilla scent, and an unscented Blue option. Get ready, because your pet will want to unleash their inner sports star with this adorable toy! ⚽
Making their first-ever SuperZoo appearance next week, StitchLeash is proud to debut their one-of-a-kind customizable leash so that pet parents can enjoy their walks, their way! Offering both retractable and nylon leashes, each leash has innovative features such as reflective stitching for night walks, hooks to attach a variety of accessories like waste bags or treat pouches, and comfortable, ergonomically padded handles.
The brand also loves to give back, donating 10% of profits toward animal welfare charities! Now that’s a leash I can get behind. 🐕
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From innovative pet foods and treats to engaging toys and the best pet wellness and cleaning products around, there’s truly something for everyone at SuperZoo! Exploring the hottest new trends not only helps you gain insight on the industry as a whole, but also supports those dedicated to enhancing the lives of our best friends. ❤️
Don’t want to miss out on the fun? Register here to attend OR if you’re already registered, reach out on Instagram to schedule a media tour with us! We promise that it will be undoubtedly worth your while 🐾
See you in Vegas!
– Krista
