Author: MatrixPartners

In the last five years, social media has grabbed more and more of the spotlight from traditional marketing. Our clients are seeing the value of a social media presence and are rerouting their tactics to incorporate these new previously unchartered efforts. Even though social media strategies and best practices seemingly change daily, one must-have item has stayed strong in our quest for success: the social media content calendar.

At Matrix Partners, we pride ourselves on being our clients’ target demographic - we’re pet lovers, pet owners, all-around pet people who want the best of the best in every…

If you survived the Chicago winter, you’re probably ready to get up and go outdoors. The Matrix Partners team is more than ready, and we’re counting down the days until the city’s hottest events kick off. Join us for some fresh air at some of our favorite events city-wide!

It’s no secret that Instagram is the hottest place to be for pets. Lil Bub, Manny the Frenchie, Hamilton the Hipster Cat...they’ve all achieved pro status and collectively have more than three million followers.

Hello, humans. You’re just in time for another installment of the Dog Blog with Tucker, Bailey and Cody.

In 2016, we…

We’re going to need more trophy space - our PR Account Executive Alyson Brodsky just earned more pet industry recognition for the Matrix Partners team. As one of the 2016…

If you’ve heard the catchy phrase “Kibbles ‘N Bits, Kibbles ‘N Bits, I’m gonna get me some Kibbles ‘N Bits,” then you can think of Don Tomala. Don’s work with famous brands like Kibbles ‘N Bits surely makes him an icon here at Matrix, and we are honored to say he was recently selected as a 2015 Pet Age ICON Award recipient! Thanks to his smart strategies and marketing savvy, Don has spent over 30 years launching successful pet product brands and shaping the pet industry.