Woman taking selfie of her and her small dog

Millennials now account for 31 percent of all pet owners, making them the largest group of pet parents in the U.S.

“Millennials are more likely than other pet owners to both expect to spend and to actually spend more on higher-priced pet products and pet-care services,” said David Sprinkle, research director for Packaged Facts.

What pet care trends are capturing their attention? What are their priorities when they’re shopping for their pets? How loyal are they to their current brands? What assurances or claims would influence them to give your brand a try?

If you’re trying to capitalize on this increasingly significant demographic, but don’t know where to start, Matrix Partners can help. Whether you’re launching an entirely new line or revitalizing an established brand, our in-house research team is prepared to help capture the information you need. Real world insights and perceptions can help any pet brand communicate more effectively, and actually resonate, with millennials.

Matrix Partners has the capability to conduct consumer focus group sessions, in-home trials and trade interviews to commission quantitative reports. In fact, we’ve completed over 100 research initiatives for our clients in the past five years alone.

A number of clients have recently selected us to facilitate focus group sessions analyzing millennial pet owners – their personal habits and attitudes, and what they’re looking for when evaluating new brands. We often prepare visual stimuli to stimulate group discussion, such as a number of logo and package design options. Don Tomala, our managing partner, moderates every session while team members observe and tabulate design approach commentary behind a soundproofed, one-way mirror. We then present all our learnings along with insights and strategic/tactical implications in a strictly confidential report. Oftentimes, the freshest, most engaging way to describe a new line was actually coined by focus group participants themselves.

By wielding powerful tools like these, we’ve helped numerous clients maximize the sales appeal of their next product launch while it’s still in the development stage. To learn more about how Matrix Partners’ market research services can help you capitalize on this opportunity, let’s connect hello@matrix1.com.