Blackwood Bounty

Blackwood Bounty is a unique cat food that is slow cooked in batches using premium, farm-raised superfood ingredients. This unique process inspired us to create a brand that highlights the formula’s unique artisan feel. We took a strong, masculine logo and lightened it up using a softer, hand-written font. Then we created custom icons touting the unique slow-cooking process. The protein icons we used for each flavor are hand drawn to give them a butcher’s shop appeal. And we created a softer color palette to balance the darker icons and give the brand a fresh appeal.