How do you amplify the Millennial appeal of a line of reward and training treats that’s been pleasing dogs and their owners for over 25 years? After we analyzed our consumer focus group findings, the answer was clear. First, while rebranding and repackaging two existing Charlee Bear lines, we created a new tagline – beary tasty treats!™. Then we helped guide the development, naming and packaging of two new treat lines. After crafting an award-winning website, we launched compelling advertising, social and influencer marketing campaigns. Then we raised public awareness via public relations, a national shelter sampling program and by deploying targeted eblasts. Three brand-building years later, Charlee Bear is one of the fastest growing dog treat brands in the country.