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Brand IdentityPackaging Design

SnugArooz

The Matrix team collaborated closely with this startup pet toy company to develop a completely new brand that would stand out in a crowded retail set. After positioning and creating the SnugArooz master brand name, we came up with fun names for a 26-item plush and knotted rope toy launch line, as well as designing the packaging. Then we crafted a trade and consumer public relations program with extensive editorial contacts. As a result of our collective efforts, today the SnugArooz line is distributed nationally with continuing sales growth.


Services

Brand Identity
Package Design
POS Materials
Trade & Consumer PR

Awards

GDUSA Packaging Award