In 2012, Adrian and Pamela Pettyan came to us with a game-changing concept. They wanted to launch the first line in North America of human grade pet stews packed in TetraPak cartons. That’s how we pioneered what has become a high-profile pet food category in practically every retail store. After crafting a 3-year business plan, we developed the positioning, logo and packaging for a full family of stews, bone broths and natural treats. Then our award-winning creative team addressed everything from website, booth design and interactive training to POP, advertising, PR, social media and influencer campaigns. In 2016, we named and introduced Caru’s Daily Dish line of high value, human grade stews. Having recently designed award-winning packaging for two Daily Dish human grade treat lines, we can confidently report that annual sales continue to grow and 2021 was a record year for the brand.


Strategic Forensics
3-Year Business Plan
Brand Identity
Package Design
Website Design
Interactive Training
POS Materials
Sell-In Materials
Promotional Programs
Booth Design
Trade & Consumer PR
Social Media
Influencer Marketing
Shelter Marketing


Hermes Platinum Package Design Award
GDUSA Design Award
Pet Product News Editors’ Choice Awards
Pet Business Industry Recognition Awards
Clean Eating Magazine Choice Award
Pet Independent Innovation Product of the Year Award

Matrix Partners Portfolio: Caru Dog & Cat Food