Fidelis

Our client, a retired US Marine, wanted to create a pet food brand that was specifically formulated for large, active dogs. Matrix Partners delivered a comprehensive program that features large, active dogs and a masculine, bold color palette. Meeting the nutritional demands of larger dogs was very important to the overall mission, so the graphics we created highlight ingredients and performance. “Feed the Faithful” was the perfect thematic statement to support this brand that was created to support our faithful companions, from military and police dogs to the Goldendoodle next door.