Honest to Goodness

Fruits + Veggies with a Purpose. In close collaboration with W.F. Young, an animal care corporation established in 1892, our agency set out to create a one-of-a-kind, plant based dog snack brand that blossomed. The Honest to Goodness brand identity encapsulates the lively, wholesome relationship humans share with their pets. Through the use of bright colors, visually appealing fonts and custom icons, we were able to cultivate Honest to Goodness with a feeling rooted in purpose and trust. Having launched just this year, we’re focused on raising awareness for the entire line of products through a multifaceted marketing campaign. In addition to a calculated influencer program spanning across a variety of different platforms, we also kicked off the Honest to Goodness social media strategy – achieving over 20,000 Facebook followers in less than two months. Working hand-in-hand with the talented minds of the W.F. Young team, our award-winning agency helps with several key components of the Honest to Goodness business. Some additional services we support include website and Amazon imagery, trade public relations, SEO, Google Ads, package design, and more.


Brand Identity + Positioning
Custom Icons
Logo Creation
Color Palette
Package Design
Product Development Support
Promotional Materials
Sell-In Materials
Social Media Marketing + Advertising
Influencer Marketing
Google Ads
Trade Public Relations


GDUSA American Package Design Awards 2024