Natoo

PremieRpet, renowned for top-tier pet nutrition in Latin America, aimed to broaden its scope with the launch of Natoo Pet Foods for U.S. consumers. Matrix Partners supported Natoo’s debut in the American market, focusing on enhancing brand visibility and market reach. Leveraging 30+ years of industry expertise, our team implemented comprehensive marketing strategies, including pet influencer outreach and trade PR. In 2023, these influencer and PR efforts generated 148.9 million impressions among an audience of consumers and industry professionals. Natoo is already on track to surpass that number this year, having garnered 82 million impressions by May aided by our network of 6,000+ pet influencers and strong media ties. Additionally, Natoo has secured over 1.5 million impressions across Facebook and Instagram in the first half of 2024 thanks to our impactful social media campaigns. Our team has also crafted sales material and provided trade show support for Natoo. At Global Pet Expo this year, we orchestrated 40+ media tours, resulting in over 9.2 million impressions from editors, journalists, bloggers, and influencers. These collaborative efforts underscore our commitment to Natoo’s success and positions them strongly for future growth in the U.S.