Nature’s Logic management spent years perfecting a truly holistic line of all-natural, synthetic vitamin and mineral-free diets for dogs and cats. When they decided it was time to catch the attention of busy shoppers and detail them about the merits of Nature’s Logic, they got in touch with us. 90 days and countless communication strategy sessions later, our creative team delivered a complete, integrated series of packaging designs for every Nature’s Logic item. The whole food silhouettes and earthy colors were inspired by managements’ insistence on using only 100% natural ingredients. Then our public relations experts started spreading the word with a series of carefully timed releases.