SnugArooz

The Matrix team collaborated closely with this startup pet toy company to develop a completely new brand that would stand out in a crowded retail set. After positioning and creating the SnugArooz master brand name, we came up with fun names for a 26-item plush and knotted rope toy line, as well as designing the packaging. As a result of our collective efforts, today the SnugArooz line is distributed nationally with continuing sales growth.