Within the Matrix Partners office, word of mouth is more powerful than paid advertising. We’re all lifelong pet lovers, so when a coworker asks for product recommendations, someone on the team is ready to step up with suggestions. Food for sensitive tummies, safe harnesses for pulling pups, paw boots for harsh Chicago winters – if we don’t have a solution on our client roster, we have one on our personal favorites list.
Who’s ready for the holidays? We know we are! Here are some of our favorite holiday gifts for all the naughty or nice pets and pet lovers on your list this year.
At Matrix Partners, we’re endlessly thankful that we get to work with rescues and organizations that help pets. Many of our own pets are from shelters and many of the influencers we work with were adopted as well. We work with local shelters both individually and as a team, and make a point of donating supplies whenever we can. We’re passionate about all pets, but our hearts are with rescues.
Congratulations are in order for the Matrix Partners design team! In recognition of their creativity and innovation on new packaging designs this year, they are the recipients of three 2017 Graphic Design USA (GDUSA) American Graphic Design Awards.
Hi everybody! Office pup Penny Lane here taking over the Matrix Partners blog to tell you more about my recent road trip to Colorado with my mom and grandpa (papa) and to share some helpful tips for traveling with pets.
In the last five years, social media has grabbed more and more of the spotlight from traditional marketing. Our clients are seeing the value of a social media presence and are rerouting their tactics to incorporate these new previously unchartered efforts. Even though social media strategies and best practices seemingly change daily, one must-have item has stayed strong in our quest for success: the social media content calendar.
At Matrix Partners, we pride ourselves on being our clients’ target demographic – we’re pet lovers, pet owners, all-around pet people who want the best
If you survived the Chicago winter, you’re probably ready to get up and go outdoors. The Matrix Partners team is more than ready, and we’re counting down the days until the city’s hottest events kick off. Join us for some fresh air at some of our favorite events city-wide!
It’s no secret that Instagram is the hottest place to be for pets. Lil Bub, Manny the Frenchie, Hamilton the Hipster Cat…they’ve all achieved pro status and collectively have more than three million followers.
Hello, humans. You’re just in time for another installment of the Dog Blog with Tucker, Bailey and Cody.
In 2016, we…
We’re going to need more trophy space – our PR Account Executive Alyson Brodsky just earned more pet industry recognition for the Matrix Partners team.
If you’ve heard the catchy phrase “Kibbles ‘N Bits, Kibbles ‘N Bits, I’m gonna get me some Kibbles ‘N Bits,” then you can think of Don Tomala. Don’s work with famous brands like Kibbles ‘N Bits surely makes him an icon here at Matrix, and we are honored to say he was recently selected as a 2015 Pet Age ICON Award recipient! Thanks to his smart strategies and marketing savvy, Don has spent over 30 years launching successful pet product brands and shaping the pet industry.
Since the two partners, Don and Dennis, founded the agency, we have assisted in the successful development of dozens of leading pet product brands from Stella & Chewy’s and Swheat Scoop to Treatibles and Charlee Bear. Leveraging our decades of consumer products marketing experience, our talented team partners with clients to define objectives and provide strategic expertise in brand positioning, package design, web development, social media, public relations, digital and traditional advertising, and more. In a competitive landscape like pet products, we understand the importance of effectively differentiating a brand and persuasively communicating its distinct consumer benefits across all mediums. That’s why we are still in business marketing pet products 25 years later.
