Category Archives: Crazy for Cats

For the third year running, Matrix Partners has received an American Graphic Design Award! This year, our innovative
package design for Sustainably Yours^TM Natural Cat Litter took home the honor.

The annual Graphic Design USA (GDUSA) awards celebrate attractive graphics and the ability to establish an emotional connection with consumers through visuals. GDUSA believes that package design and other visuals are what help buyers make that final purchase decision.

The Sustainably Yours^TM design reflects the simple ingredients and highlights the green mission behind this new brand. Our design features a sleek white backdrop accented by pops of color and foliage. It also has a convenient window so consumers can see the clean, white litter and quality texture prior to purchase. The litter itself contains only two simple, renewable and sustainable ingredients – corn and cassava – which are absorbent, natural and stop odor on contact. Plus, the eco-friendly brand supports The Rainforest Trust and donates a portion of every purchase to the organization’s efforts to protect and sustain threatened rainforests.

In addition to designing all of Sustainably Yours’ packaging and marketing materials, Matrix Partners will assist in the brand’s overall strategy and launch.

This honor is the latest in a group of design awards, thanks to the creative vision of the Matrix design team. The success of the Sustainably Yours^TM packaging is due to Natalie Murawski, our Graphic Designer and creative powerhouse. Natalie also had a hand in other award-winning designs for Caru^Ⓡ Pet Food, Freshworx Litter^TM and Replenish^Ⓡ Pet Food. We want to give a huge congrats to her on her amazing work!

To find out what Matrix can do to make your brand shine, please email hello@matrix1.com.

Prepping for SuperZoo in Vegas has us feeling lucky – so go ahead, pick a number from 1-10 and learn a little about the next big winner in the pet industry.

It’s official: Cat people are the best people. At least that’s how it looks to a social media marketer.

The Matrix Partners team loves ALL pets, but we have a certain affinity for rescues. Many of our furballs are from shelters and quite a few of the animals we get to work with were adopted as well. We’re firm believers that money can buy love when you adopt a pet and like many people, we’re more than happy to do it.

Kitten season is in full swing, and that means thousands of cute and cuddly kittens will soon join the estimated 3.4 million cats nationwide looking for loving homes. As you may know, pet rescue and adoption are causes near and dear to our hearts, and we want to spread the word! Whether you’re a feline fanatic or a devoted dog lover, we believe everyone can give back to help shelter cats find their forever homes.